Last updated: 22 October 2026
This policy explains how personal information is collected and used when you call the number on our website, email us or use our website at https://www.emergencytrades4.me. We have tried to keep it short and in plain English. If anything is unclear, please get in touch.
1. Who we are
Emergency Trades 4 Me (“ET4M”) is a trading name run by James White, trading as EmergencyTrades4Me. ET4M is not VAT registered. Its address is Rose Cottage, SY13 2EH.
ET4M is a marketing and introduction service for UK-wide 24-hour emergency plumbing, heating, gas and electrical call-outs. It advertises these services and routes calls to our partner Trades on Demand. All calls to 0800 368 5105 are passed automatically to, and handled by, Trades on Demand. ET4M does not answer calls itself. Trades on Demand collects the call information and booking details under its own privacy policy, books jobs and takes payment. The work itself is done by an independent, subcontracted engineer. ET4M does not carry out the work.
Data controller. For the purposes of UK data protection law, the data controller for personal information collected through this website is Jawline Limited, a company registered in England and Wales (company number 12641656), registered office: Rose Cottage, Primrose Lane, Prees, Whitchurch, SY13 2EH. Jawline Limited is registered with the Information Commissioner’s Office (ICO) under registration number 00019578283. In this policy, “we”, “us” and “our” mean Jawline Limited and ET4M.
How to contact us about your data:
- Email: info@emergencytrades4.me
- Post: Jawline Limited (ET4M), Rose Cottage, Primrose Lane, Prees, Whitchurch, SY13 2EH
Calls to 0800 368 5105 are answered by Trades on Demand, so please email or write to us about your data.
2. The information we collect
When you call 0800 368 5105
- Your call is passed automatically to Trades on Demand, which answers it. Anything you tell Trades on Demand during the call, such as your name, phone number, address, the details of the problem and booking details, is collected by Trades on Demand under its own privacy policy (see section 5). ET4M does not answer or listen to the call.
- Our 0800 phone line is provided by Digital Five, which routes calls to Trades on Demand. Digital Five may keep basic call records (number, time, length) for routing and billing.
We do not record phone calls.
When you book or pay for a job
- Job information that Trades on Demand shares with us: whether a job was booked, the price and the outcome.
- Payment information. Jobs are booked, and payment is taken, by Trades on Demand (see section 5). ET4M does not see, take or store your card details.
When you email us
Our website does not have a contact or booking form. If you email us, we will collect the details you give us, such as your name, phone number, email address, postcode and message.
When you use our website
- Technical information such as your IP address, browser type, device, the pages you request and the date and time. Our hosting provider records this in server logs, which are used to keep the website running and secure.
- Your town. If you arrive on one of our location pages (for example a page about emergency trades in Leeds), we store a small cookie called etfm_user_city that remembers that town so we can show it on other pages you visit. We take the town from the page you visited. We do not use your device’s location (GPS) to do this.
- Analytics information, only if you agree to analytics cookies. We use Google Analytics to see how visitors use the site, such as which pages are viewed, roughly where visitors are (town or region level), what device they use and how they found us.
- Advertising information, only if you agree to marketing cookies. We use Google Ads to measure whether our adverts lead to calls. For example, we record when someone who clicked one of our adverts taps our phone number on the website.
Our Cookie Policy explains the cookies in more detail.
3. How we use your information and our lawful basis
Data protection law says we must have a lawful reason (a “lawful basis”) for each way we use your information. These are ours:
| What we use it for | Lawful basis |
|---|---|
| Routing your call to Trades on Demand through our phone line (provided by Digital Five), including basic call records for routing and billing | Legitimate interests: connecting you to the booking service you called and running our phone line |
| Receiving job information from Trades on Demand (whether a job was booked, the price and the outcome) | Legitimate interests: running our introduction service and checking what is owed between us and Trades on Demand |
| Keeping accounts and tax records | Legal obligation |
| Replying to your emails | Legitimate interests: answering your questions |
| Dealing with complaints about this website or about ET4M, disputes and legal claims | Legitimate interests, and legal obligation where it applies |
| Using information you choose to send us about health or vulnerability | Your explicit consent, or where needed to protect someone’s life or safety (vital interests) |
| Running, securing and fixing our website (server logs) | Legitimate interests: keeping the site working and secure |
| Remembering your town with the etfm_user_city cookie | Legitimate interests: showing your town on our pages. This cookie relies on the exemption in the Data (Use and Access) Act 2025 for cookies that adapt how a website appears (see our Cookie Policy) |
| Website analytics (Google Analytics) | Consent, which you give through our cookie banner |
| Measuring our adverts (Google Ads) | Consent, which you give through our cookie banner |
Where we rely on legitimate interests, we have balanced our interests against yours. You have the right to object (see section 9).
We do not sell your information. We do not make decisions about you using solely automated processing that has a legal or similarly significant effect on you.
We do not send marketing messages, follow-up texts or emails, or review requests.
4. Sensitive information
We do not answer calls, so anything you tell Trades on Demand during a call about a health condition, disability or other vulnerability is collected by Trades on Demand under its own privacy policy. If you choose to include this kind of information in an email to us, we will only use it to deal with your message, and we will not keep it any longer than we need to.
5. Who we share your information with
Trades on Demand, our booking and payment partner
All calls to 0800 368 5105 are passed automatically to, and handled by, Trades on Demand. It answers the call, books the job and takes payment. Trades on Demand is a separate, independent controller for the calls and bookings it handles, and uses your information as described in its own privacy policy: https://www.tradesondemand.co.uk/privacy-policy/. It holds this information in the UK. Trades on Demand shares job information back with us: whether a job was booked, the price and the outcome. Trades on Demand is Trades On Demand Ltd (company number 12274275, registered in England and Wales; registered office: Apartment 55, 5 St John’s Gardens, The Rock, Bury, BL9 0QY).
Subcontracted engineers
To carry out your job, your name, phone number, the address and the details of the problem are passed to the independent tradesperson who will attend. Trades on Demand passes these details on. ET4M does not pass your details to engineers itself. The engineer is a separate business, not an employee of ET4M or Trades on Demand. They use your information to contact you, attend and carry out the work. They may also have to keep their own records by law, for example gas safety records. Where they do this, the engineer is responsible for that information as a separate controller.
Service providers and other recipients
We use trusted service providers who handle information for us. Those acting as our processors handle it only on our instructions:
| Provider | What they do | Where |
|---|---|---|
| 20i Ltd (StackCP / StackCDN) | Website hosting, content delivery network (CDN), domain name services and business email | UK data centres, with CDN servers worldwide |
| Digital Five | Provides our 0800 phone line and routes calls to Trades on Demand (calls are not recorded). Digital Five may keep basic call records (number, time, length) for routing and billing. | Contact us for details |
| Google Ireland Ltd / Google LLC (Google Analytics, Google Tag Manager) | Website analytics, if you consent | UK/EU and USA |
| Google Ireland Ltd / Google LLC (Google Ads) | Measuring our adverts, if you consent | UK/EU and USA |
| Google Fonts | Supplies the fonts used on the website. Your browser sends your IP address to Google to load them. No cookies are set. | USA and worldwide |
| Montacs (our accountant) | Preparing our accounts and tax returns | UK |
| Xero (bookkeeping software) | Keeping our accounting records | Held in the cloud; may be transferred outside the UK under standard safeguards (see section 6) |
Others
We may also share information:
- with our professional advisers and insurers;
- with the police, regulators or other authorities if the law requires it, or to prevent fraud or crime;
- with the emergency services if someone’s life or safety is at risk;
- with a buyer, if we ever sell or transfer our business. They would have to keep using your information in line with this policy.
6. International transfers
Most of the information we hold is kept in the UK. Some of our providers, mainly Google and Xero, may process information in the United States or other countries outside the UK. When this happens we make sure it is protected by one of the safeguards allowed under UK law. These are:
- the UK–US “data bridge” (for US organisations certified under it, such as Google LLC);
- a UK “adequacy” decision for the country concerned; or
- the ICO’s International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses.
Contact us if you would like more information about the safeguards we use.
7. How long we keep your information
We keep information only for as long as we need it:
| Information | How long we keep it |
|---|---|
| Basic call records (number, date, time, length), where we hold them | 12 months |
| Emails and enquiries that do not lead to a job | 12 months |
| Job information and our own accounting records (for example amounts paid between ET4M and Trades on Demand) | 6 years after the end of the tax year they relate to (needed for tax and legal claims) |
| Complaints and disputes | 6 years after the matter is closed |
| Sensitive information (health or vulnerability) you send us | Deleted once your message has been dealt with, unless needed for a complaint |
| Website server logs | Up to 30 days |
| Google Analytics data | 14 months |
| Cookies | See our Cookie Policy |
When we no longer need information we delete it securely or make it anonymous.
8. How we keep your information safe
We use appropriate technical and organisational measures to protect your information. These include encrypted (HTTPS) connections to our website, password-protected accounts with two-factor authentication where available, and limiting access to the people who need it.
No system is completely secure. If a data breach is likely to put you at risk, we will tell you and the ICO where the law requires us to.
9. Your rights
You have the right to:
- be informed about how we use your information (this policy);
- access the information we hold about you and get a copy;
- rectification: ask us to correct information that is wrong or incomplete;
- erasure: ask us to delete your information in some circumstances;
- restrict how we use your information in some circumstances;
- object to us using your information where we rely on legitimate interests;
- data portability: ask for information you gave us in a format you can reuse elsewhere, in some circumstances;
- withdraw consent at any time, where we rely on your consent. For cookies, use the “Cookie settings” button on our website. Withdrawing consent does not affect anything we did before you withdrew it.
To use any of these rights, email info@emergencytrades4.me or write to Jawline Limited (ET4M), Rose Cottage, Primrose Lane, Prees, Whitchurch, SY13 2EH. It is free. We may need to confirm your identity first. We will reply within one month. If your request is complicated, we may extend this by up to two more months, and we will tell you if we do. For information Trades on Demand holds about your call or booking, contact Trades on Demand using the details in its privacy policy.
Some rights have limits. For example, we may need to keep job and payment records for tax purposes even if you ask us to delete them. If so, we will explain why.
10. Complaints
If you are unhappy with how we have handled your information, please tell us first using the contact details above. We will acknowledge your complaint within 30 days, look into it without undue delay and let you know the outcome.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator:
- Website: https://ico.org.uk/make-a-complaint/
- Helpline: 0303 123 1113
- Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
11. Children
Our services are for adults, usually homeowners, tenants, landlords and businesses. Our website is not aimed at children and we do not knowingly collect information from children under 13. If we find we hold information about a child that we should not, we will delete it. If you think this has happened, please contact us.
12. Changes to this policy
We may update this policy from time to time, for example if we start using a new service provider. The latest version will always be on this page, with the date it was last updated at the top. If we make important changes, we will make this clear on our website.